News & Events | ข่าวสารกิจกรรม
Guest Lecturer, Mr.Ben Bogaerts from Amsterdam, The Netherlands

On Wednesday 19 April 2017Mr. Ben Bogaerts, business humanizer at Innate Motion (Amsterdam, The Netherlands), gave a guest lecture to 2nd years ELM students in the course Event and Leisure Innovation

Mr. Bogaerts explained how different types of (mainly qualitative) market research can lower the risk that so-called innovative products fail in certain markets.