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SUIC's 15th Anniversary Conference & Exhibition

SUIC's 15th Anniversary Conference and Exhibition: 
The Integration of Art, Creativity, and Management

Conference Date: October 19-20, 2017 Venue: Grand Postal Office Building Bangrak, Bangkok, Thailand 

To celebrate 15th Anniversary of Silpakorn University International College (SUIC) in October 2017, the event aims to thank SUIC's partners and features a forum for exchanging the knowledge and experience amongst lectureres, researchers of various fileds in Art & Design, Tourism & Hospitality Industry, Business, and Management. Special exhibitions of creative works from various artists, designers, and students throughout two days.  


Opening Ceremony by H.E. Mr. Vira Rojpojchanarat, Minister of Culture of Thailand

Conference briefing by Assistant Professor Dr. Wanchai Sutananta, President of Silpakorn University
International Partners: Mr. Alain Sebban (Founder of Vatel Group) & Professor David Roberts (Pro Vice Chancellor and Dean of the Faculty of the Arts, Design and Media)
Honourable guests: Mr. Pradech Phayakvichien, 
President of Silpakorn University Council,  Professor Emeritus Khunying Kaisri Sri-Aroon, and Mr. Chainarong Indhara-meesup, member of Silpakorn University Subcouncil 


 
 






 
Programme Schedule
 

Thursday, 19 October 2017

Plenary Session

08.00 – 09.30

Registration

09.30 – 10.00

Opening Ceremony by H.E. Mr. Vira Rojpojchanarat, Minister of Culture of Thailand

10.00 – 10.05

Conference briefing by Assistant Professor Dr. Wanchai Sutananta President of Silpakorn University

10.05 – 10.10

Opening Speech by H.E. Mr. Vira Rojpojchanarat, Minister of Culture of Thailand

10.10 – 10.20

Speech by Mr. Alain Sebban (Founder of Vatel Group)

10.20 – 10.30

Speech by Professor David Roberts (Pro Vice Chancellor and Dean of the Faculty of the Arts, Design and Media)

10.30 – 11.30

- Special Keynote Speech by by H.E. Mr. Vira Rojpojchanarat, Minister of Culture of Thailand 

- Minister of Culture presents tokens of appreciation to Mr.

Alain Sebban and Professor David Roberts

- President of the University Council Mr. Pradech Phayakvichien presents a token of appreciation to the Minister of Culture.  

- Group Photo

11.30 – 12.30

Luncheon

Plenary Session

Room

                           The Postal Theatre

13.30 – 14.20

 

Keynote Address by Professor David Roberts, Birmingham City University

 

Break out Session

Rooms

The Postal Theatre

(Tourism and Hospitality)

The Letter

(Business and Management)

14.20 – 14.45

Paper 1

Competencies for Management Trainees in the Hospitality Business, through the Lens of Educators in Universities:  An Exploratory Research in Thailand

Suwadee Talawanich

Tourism and Hospitality Management Division,

Mahidol University

International College

Paper 1

High in Empowerment, Low in Moral Development - Why Many People in Empowering Organisations are not Empowered

Thomas Diefenbach

Charles Darwin University,

Business School, Australia

14.45 - 15.10

Paper 2

Increasing Road Safety in Thailand;

Research Data of Traffic Safety Measures in Other Countries

 

Chris De Boer

Silpakorn University

International College

Paper 2

The Role of Language in Data Collection from Qualitative International Business Research: An Under-explored Issue

Keatkhamjorn Meekanon

Silpakorn University

International College

15.10 – 15.35

Paper 3

Architectural Heritage at 'Si Thep' is Tentatively a Center of 'Dvaravati,' which is Perfect for Excursion or Sojourn

 

M.R Pumin

Rangsit University

 

Paper 3

Adapting Theory of Planned Behavior to Study Social-Media-based E-Tailer Drop-Shippers’ Performance Drivers

 

Tiparin Sinsoponkit

and Chai Ching Tan

School of Management,

Mae Fah Luang University

15.35 – 16.00

Coffee / tea Break

16.00 – 16.25

Paper 4

Authenticity of the Staged Cultural Attractions: Case Studies of Ayothaya Floating Market and Pattaya Floating Market

 

Thanya Lunchaprasith

Silpakorn University

International College

Paper 4

Value-based Economy in Thailand’s MICE Cities: The Case Study of Airbnb Markets

 

Chalermporn Siriwichai,

Silpakorn University

International College

 

16.25 – 16.50

Paper 5

Motivation in Producing Craft Beer in Thailand

 

Rangson Chirakranon

Tourism and Hospitality Management Division,

Mahidol University

International College

 

Paper 5

The Effect of Destination Image On Satisfaction And Loyalty:  A Study of Foreign Tourists In Bangkok

Chuthin Thanasarnaksorn

Assumption University

Ariyaporn Nunthiphakprueksa

Silpakorn University

International College

 

16.50 – 17.15

Paper 6

The Commodification Process of Cultural Tourism in Nan District: The National Museum of Nan and Phumin Temple

Orathai  Srisilp

Faculty of Social Science,

Naresuan University

Paper 6

Business Level Strategies of Premium Brand Car Dealers and Competitive Advantage from Executive’s Perspective

 

Sookchok Thongsookularn

Silpakorn University

International College

 

Presenters Group Photo

 

Friday, 20 October 2017

08.00 – 09.00

Registration

Break out Session

Rooms

The Postcard

(Tourism and Hospitality)

The Letter

(Business and Management)

09.00 – 09.25


Paper 1

Measuring the Museums Performance in the United Kingdom by using the Data Envelopment Analysis SSBM

 

Papangkorn Kongmanwattana

et al.

Université Perpignan &

Vatel Business School

 

Paper 1

A Practice-based View Approach to Explain the Dried Longan Industry Performances in Chiang Rai:

A Case Study

 

Saowalak Tankam and Chai Ching Tan

School of Management,

Mae Fah Luang University

09.25 – 09.50

Paper 2

The Development of Creative Tourism Activities for Candle Festival in Ubon Ratchathani Province, Thailand

 

Suwaphat Sregongsang  and Khemchira Nongped

Faculty of Liberal Arts, Ubon Ratchathani University

 

Paper 2

A Resource-Based View of the Chili-Paste Industry in Chiang Rai, Thailand: A Preliminary Study

 

Phitsinee Jongwanapitakkul

and Chai Ching Tan

School of Management,

Mae Fah Luang University

09.50 – 10.15

Paper 3

Data Envelopment Analysis, Super-Efficiency: UK Regional Rankings

 

Papangkorn Kongmanwattana

et al.

Université Perpignan &

Vatel Business School

 

Paper 3

Key Success Factors of Digital Marketing: A Case Study of Cosmetic Brands in Thailand

Penpattra Tarsakoo

International College, National Institute of Development Administration,

Ariyaporn Nunthiphakprueksa

Silpakorn University

International College

 

                                                 Presenters Group Photo

10.15 – 10.40

                            Coffee / tea Break

10.40 – 11.05

Paper 4

The Development of Bicycle Routes to Promote Cultural Tourism at Ubon Ratchathani Province

 

 

 

Yuvadee  Jitgosol

Faculty of Liberal Arts Ubon Ratchathani University

 

Paper 4

Conceptualizing Knowledge Acquisition and Networking in International Trade Show: The Impact on Market Selection and Market Entry Modes

 

Somcanae Yodpram and

Jantima Banjongrasert, Ph.D.

Silpakorn University

International College

11.05 – 11.30

Paper 5

Interpreting the Evolution of History and Culture of “Siam - Lawo and Srivijaya” to Support Historical and Cultural Tourism around Ban Don Bay in Chaiya District, Surat Thani

 

Sippanan Nuanla-Ong

Silpakorn University

International College

Paper 5

European Union Ranking Using RITCHIE and CROUCH Model, ELECTRE III and Benchmark by a Super-DEA Projection

 

Papangkorn Kongmanwattana

et al.

Université Perpignan &

Vatel Business School

11.30 – 11.55

Paper 6

The Suitable Model of Accommodations for Tourism in the Songkhla Old Town Landscape

 

Yingrak Chakcharoen,

Sippanan Nuanla-on and

Pichet Teeranuson

Silpakorn University

International College

 

Paper 6

The Value of GPS-based Fleet Management in Enabling Sustainable Performance of Businesses in Northern Thailand: Case of Chiang Rai, Chiang Mai, and Lampang

 

Kwansirin Tungchaiwanna and

Chai Ching Tan

School of Management,

Mae Fah Luang University

12.00 – 13.00

Luncheon

* Schedule can be altered without prior notice

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